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FAQs (Frequently Asked Questions) help customers find more information about company services and how products work.

Energy4 is here to help business customers. Due to many FAQs information requests being asked by Business customers, Energy4 has formulated the following Frequently Asked Questions page to assist business customers further.

Please review our Frequently Asked Questions information  below. Please contact Energy4 by Telephone 01256643634 – South Office & 01642888814 – North Office or by Email for further questions?

FAQ stands for Frequently Asked Questions, and an FAQ page on your website is an organized collection of valuable information that your customers ask about your products and services. This page is a useful way to organize information that your customers often ask. FAQ pages can offer lots of benefits, including:

Improve your customer’s experience.

Provide quick information to help customers make a purchasing decision.

Reduce the time your employees need to answer simple questions.


My business has received a court summons A court summons for a disputed utility bill, can be reviewed by Energy4. Depending on how far the process has progressed we might be able to intervene. We will assist to ensure all the correct procedures have been followed. Because the energy supplier will have applied to the Magistrate’s Court to have your meter disconnected.  To help prevent progression to a court summons make sure you contact Energy4. If you receive any demand from your energy supplier, we can assess the situation.  But only if you contact us quickly in order to start negotiations where appropriate. Common complaints in the energy sector. Energy Ombudsman know how inconvenient it is when issues occur with a service that you rely on. Our experience dealing with complaints means Energy Ombudsman. understand the most common types of problems and how to go about resolving them as quickly as possible. The most common types of energy complaints are about: Gas and electricity bills. Problems that arise as a result of switching energy supplier. The way an energy product or service has been sold, including door step sales. The supply of energy to a home. Micro generation and Feed-in-Tariffs. Problems relating to the provision of services under the Green Deal. Problems relating to District Heating suppliers who are part of the Heat Trust Scheme. Network Providers when there is a loss of supply or a problem with a connection or repair. Unfortunately, Energy Ombudsman not the right people to deal with complaints about things like: Commercial decisions made by companies about whether to provide a product or service. Liquid petroleum gas (LPG). Energy Ombudsman helped over 90,000 people like you. If you are a domestic or micro business consumer of an energy company, you have the right to use our service. Energy Ombudsman resolved over 90,000 of complaints about providers in the energy sector. Energy Ombudsman learn from all the complaints, Energy Ombudsman handle and use that insight to work with providers to help them improve their service, by making recommendations, such as: Using insight and experience to support the supplier of last resort process, ensuring affected customers receive a fair deal. Identifying annual statement inaccuracies, which resulted in corrections to a wide-ranging billing system error. Correcting incorrect calorific values to ensure accurate billing. Who Energy Ombudsman work with. Energy Ombudsman have more than 450 energy providers signed up to our scheme. Search by supplier Want to escalate a complaint to us? If your provider is signed up to our scheme and you’ve tried to resolve your problem with them already, then Energy Ombudsman may be able to help. Unfortunately, our online service is not available for complaints about the Green Deal and network providers, see the common questions section below for how to complain. Ready to complain? Start your complaint Common questions about complaining to your energy supplier. What’s the difference between a domestic and micro business consumer? A domestic customer is a person who has energy provided to their home. Whereas a micro business customer will meet the below criteria: An annual consumption of electricity of not more than 100,000 kWh; or An annual consumption of gas of not more than 293,000 kWh; or Fewer than the equivalent of ten full time employees and an annual turnover or annual balance sheet not exceeding €2 million. Where the micro business receives gas and electricity supplied by the same energy supplier, the annual consumption of gas and electricity shall be treated separately for the purposes of determining its capacity to make a complaint to Ombudsman Services: Energy. Which Feed-in-Tariff (FIT) complaints can you review? The Department for Energy and Climate Change (DECC) and Ofgem set the rules for FIT applications. If energy suppliers don’t follow these rules, Energy Ombudsman can consider complaints about FITs. It’s the FIT applicant’s responsibility to ensure that the application: Is fully completed and contains the correct information. The energy supplier receives it before the deadline. It’s not the energy supplier’s responsibility to check the application. Therefore, they can’t be held responsible and Energy Ombudsman can’t recommend that an energy supplier applies a higher FIT if it didn’t receive a correct and completed application before the deadline. Complaints about Network Providers. Energy Ombudsman can consider complaints about network providers if there is a loss of service or a problem with a connection or repair. You can find out who your network provider is via the Energy Networks Association website. Here’s a list of the Network providers that Energy Ombudsman can take complaints about How to make a complaint about a Network Provider. Contact us for more help and advice on 0330 440 1624. What is the Green Deal? The Green Deal helps you make energy-saving improvements to your home and find the best way to pay for them. The improvements that could save you the most energy depend on your home, but typical examples include: Insulation, such as solid wall, cavity wall or loft insulation. Heating. Draught-proofing. Double glazing. Renewable energy generation, such as solar panels or heat pumps. You can find out more about the Green Deal at gov.uk. Do you handle complaints about the Green Deal? Ombudsman Services has been appointed as an ombudsman and investigation service for the Green Deal. Our job is to help resolve complaints about Green Deal providers, if they’re unable or unwilling to help if something goes wrong with a Green Deal plan. Green Deal providers must be authorised by the Green Deal Oversight and Registration Body and they’re required to be part of our scheme. Green Deal complaints Energy Ombudsman can deal with. Energy Ombudsman have the power to look at complaints that aren’t resolved to the satisfaction of the consumer within eight weeks, or if the consumer has been unable to register a complaint with the Green Deal provider. Energy Ombudsman also deal with complaints where the seller or landlord of a house fails to disclose key information about a Green Deal plan, which they should do by giving the new bill payer a copy of an Energy Performance Certificate. Acknowledgement should be made on the contract is sale for a buyer, or by signing an acknowledgement form for a tenant. Energy Ombudsman can accept complaints that have happened within a period of six years. Green Deal complaints Energy Ombudsman can’t deal with. There are some complaints that Energy Ombudsman cannot deal with such as: Customer credit act-related complaints which should be handled by the Financial Ombudsman Service. Complaints that would be better handled by the energy regulator, the Office of Gas and Electricity Markets (Ofgem). Complaints that would be better handled by enforcement or advocacy bodies such as Trading Standards or Citizens Advice. Complaints where the Green Deal provider has gone into liquidation. Consumers will need to contact the Secretary of State via the Department for Business, Energy and Industrial Strategy. You can find out more information in the governments Green Deal Code of Practice. How to make a complaint about the Green Deal. Contact us for more help and advice on 0330 440 1624. What is District Heating? District Heating, sometimes known as Communal Heating, is a heat supply that is an alternative to gas. The technology has been developed to help reduce the carbon emissions within the United Kingdom in accordance with the Government’s commitments. A contract is usually formed between the District Heating supplier and the developer / housing association to use the heat technology within the premises. This is usually for a period in excess of 20 years, which means that a customer cannot transfer their supply to an alternative energy source, such as gas. To ensure that District Heating customers receive an efficient service from their heat supplier, a scheme called Heat Trust was created in November 2015. Although it’s a voluntary scheme, it’s supported by Government as a self-regulation initiative that recognises best practice. Heat Trust sets the customer service standards and customer protection requirements it expects District Heating suppliers that are a member of its service to provide. Do you handle complaints about District Heating providers? Ombudsman Services has been appointed as an ombudsman and investigation service for the Heat Trust Scheme. Our job is to help resolve complaints about District Heating providers, who are part of the Heat Trust scheme, if they’re unable or unwilling to help if something goes wrong. They are: E.ON Energy Solutions Ltd. SSE Heat Networks Ltd. Metropolitan King’s Cross (95 degrees). Metropolitan Infrastructure Ltd. East London Energy Ltd (Engie). Switch2 Energy Ltd. The Paintworks ESCO Ltd (Vital Energi). Energetik (Lee Valley Heat Network Operating Company Ltd). Loka Energy Ltd. Engie Urban Energy Ltd. Highland Bioheat Ltd. Veolia ICHL (Independent Community Heating Ltd) If you have a complaint with one of the above suppliers, Energy Ombudsman recommend that you contact the company in the first instance. If your complaint remains unresolved after eight weeks, you can escalate to us. District Heating complaints Energy Ombudsman can deal with. Ombudsman Services can look at complaints that relate to: Billing & payments. Customer service. Installation & delays. Loss of service. District Heating complaints Energy Ombudsman can’t deal with. Switching suppliers. Billing & payments relating to standing charges or a capital replacement fund charge. Billing and payments relating to the Energy Performance Certificate and charges within the final bill. How to make a complaint about the District Heating providers. Contact Energy4 today for further information Location: 25 Hartley Meadow, Whitchurch, Hampshire, RG28 7BW Opening Hours: 8:00 – 17:00 Mon to Sat To discuss further, please contact Energy4 Telephone: Call us on 01642 888814 & 01642 888816 Email: contact@energy4.co.uk Please provide the best date and time of day that we should contact you Click here to contact Energy4 today Contact Energy4 today for further information Information My business has received a court summons My business has received a court summons My business has received a court summons My business has received a court summons My business has received a court summon My business has received a court summon  business electricity business gas

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What Is A FAQ Page?

A great FAQ page is one of the most important elements of your business website. While your company needs to have great content and clean architecture to provide a great user experience. Your site FAQ section will draw most of your traffic and convert more customers.

FAQ pages are an integral part of good navigation and the customer journey for most websites. This section of your site is the go-to area for your audience who want to learn more about your business and find out why your products and services are what they want.

Whenever someone clicks on the FAQ page you know, they in your business. For many people, the website FAQ page is the second page they go to after the Home or Services pages. Instead of guessing what topics you should cover, you can use several online marketing tools for small business to help you understand the needs of your customers. This is a great way to optimize your Frequency Asked Questions page before spending a lot of time or resources on the task.

For many people, the website FAQ page is the second page they go to after the Home or Services pages. Your FAQ section needs to include high-quality content that will help your customers understand your products and services quickly.

This means that your FAQ page can play a central role in driving your audience to paying customers. It is a good idea to invest in high-quality content for your FAQ page to ensure that your content converts and helps your business reach your goals.

Along with the technical questions and answers, your FAQ section will establish you as an authority in your industry. The FAQ page shows that you know so much about your products and services that you can answer questions before they are even asked! 

You can also use your FAQ page as a form of social proof because your business can establish your website as a valuable asset to drive sales.

Finally, your website Frequency Asked Questions page will reduce a lot of stress from your customer service department. Instead of fielding a large volume of accessible to answer questions. Your business should promote your FAQ page to your clients as their go-to source of information about your business.


Could You Use An Extra 1,377 Monthly Visitors?

Wondering how an FAQ page can help your company? Check out the full case study to see how our website copywriting & content marketing helped Export Solutions today!


The Main Benefits Of Your FAQ Page Explained

Along with being a central location of your website, your visitors will go to your FAQ page if they want to learn more about your products and offerings.

Since your Frequency Asked Questions section will be the highlight of your website, you should link to product pages from the FAQ page. This will help your internal linking strategy and spread the benefits of a great SEO strategy to other areas of your website.


1. Your FAQ Help You Address Your Reader’s Needs

If you want to increase the usability of your site, improve your business authority, and increase conversions, then you need to have an excellent FAQ section. Think of your FAQ page as the main hub that your customers can go to with their questions.


One of the strongest reasons to have a FAQ section is to address the needs of your readers. Since your customers that they want more information about your products and services by going to your FAQ page. You should provide high-quality content about your business on the FAQ page.

The best thing you can do to overcome objections and increase sales is to provide accurate information to address questions your customers might be asking. Instead of allowing uncertainty to prevent a sale, you can use their items as fuel to establish your business as an industry leader and drive more conversions.


2. Establish Your Business As An Expert

Whenever you ask someone a question, you are seeking their advice because you view them as experts This same thing occurs when your customers ask you questions about your product and services. Since your customers want to know information about issues that your business knows about, you can use your FAQ section as a way to establish your business as a trusted expert.

Whenever your audience asks you questions about your business, you can establish yourself as an expert by answering their questions with great information.

Your competition is working to draw your customers to them, so you should do everything you can to establish yourself as a trusted expert. Providing excellent answers to the questions your customers are asking is the best way for you to be a reliable source.

Use your FAQ section to help your business earn the trust of your customers. You can use your FAQ section as the first touchpoint with your customers where you can direct your customers to begin the relationship that will convert them into paying customers.


3. Improve Your Sales

If your business has an optimized FAQ section on your website, then you will see an increase in conversions since the percentage of visitors on your website will buy your products and services.

However, having an FAQ page with miscellaneous information won’t do the trick.

Your FAQ page needs to be tailored to the specific needs of your customers. In addition to having focused content, you should have links from your FAQ page to your product pages and online shop.

More advanced tactics for a FAQ page is to compare your products and services to those of your competition. This will give you a natural way to show the advantages of your business compared to your competition.


4. Boost Your Search Engine Optimization

Search engines love FAQ pages because they provide relevant content to help Google understand your business.

This means that you need lots of good content to help your business get found in search engines. Your website’s FAQ page is the perfect place to publish lots of interesting information about your business, products, and services.

You can also leverage your FAQ page to include long-tail keywords that your customers are searching for. Since you are already providing information about your business, you can add keyword-rich content so when someone searches for your products and services they will find your FAQ page.

The questions and answers you include on your FAQ page will on the user personas that you have to build to represent your customers. As you continue to develop more answers for this section, you will find this page will rank high in search engines.

This is why you should include specific and detailed questions on your FAQ page. This section should contain relevant information about your business so you can get picked up in search engines like Google and Bing.


A Few Tips For Writing Your FAQ Page

To write a great FAQ page, you will need to know what your customers are asking most often. You should think about whether your clients ask about individual features and unsure about some technical aspects of your products and services.

If your clients ask about your features, then you can provide accurate answers in your FAQ section and build out that information on the product pages.

Your FAQ page should complement information that exists elsewhere on your site. This approach will help your website rank for that information, and save you time producing the FAQ page since the content exists on your product pages.


Your Boring Content Is Losing You

Need website content on a budget? We deliver the copywriting you want at a price you can afford!

Since your visitors will be consuming your content on different devices and in specific ways you need to create your FAQ section to be displayed in various forms. Here are some ideas to help you write compelling FAQ content that can also be scanned and answers found.

Put yourself in your customer’s shoes to figure out what questions or problems they might experience. Provide in-depth and valuable solutions to these issues.

Your answers to the FAQs should be informative to give insight about your business, the products and services, and always point back to benefits and value. Be concise enough to offer information that is necessary but doesn’t be too wordy because you don’t want to lose your customers as they are asking questions about your company.

Format your content for easy consumption as needed. Your content should be easy to scan. You can use bullet points and short paragraphs to help your readers consume your content.

Be sure to double-check your information. Your FAQ sections need to be accurate especially if you are writing about technical topics.

Organize your questions and answers in similar groups. Your customers want to find answers.


How We Build A Great FAQ Page For Our Clients

We have already discussed why an FAQ page is important for your website, but I think it’s important to look at how you can build an FAQ page that gets you found in search engines and drives qualified leads.

One of the first things to remember when building an FAQ page is that you are trying to provide answers to specific questions that your customers have. Your answers should be educational in nature, but you should also make your answers lean towards getting your customers to engage with you and convert. This is in their best interest, and you can encourage them to interact with you by providing the answers they are looking for and setting yourself up as an authority in the market.

We did this exact thing for Export Solutions with their Import & Export Compliance FAQ page. Prior to our updates, this FAQ page was bare bones and not very helpful to readers. This resulted in low Impressions and nearly zero clicks- neither are good for their business. We took a thorough approach to update the page and here are some elements that we considered when building the page:

We used real questions. Our team looked through contact forms and listened to voicemail messages from actual customers to find out what people were asking about different aspects of trade compliance. In addition to listening to customers, we also used different tools to find other questions that mattered to Export Solutions customers.

We categorized questions into groups. After we got done scouring contact forms and listening to dozens of voicemails, we set out to organize the questions into five large groups. Each of these groups contained questions related to the main topic, and each group of questions relating to a service that Export Solutions offers.

We sent the questions to experts for answers. We are not experts in trade consulting, so we sent the questions with direction to the team at Export Solutions. We asked their team to provide a 150-200 word response to each question. This part of the process ensured that the FAQ uses correct information to address customer questions.

We added an intro to each FAQ section. We wanted to help the content get found in search engines so we added a 1-2 paragraph intro to each FAQ section. This information provides general insight to what each section will cover, why it is important, and who the answers are fo.

We added links to blog posts and service pages. We knew that the FAQ page will get lots of traffic, so we wanted to extend the value of the FAQ page for Export Solutions. To do this we added a link to relevant blog posts and service pages when appropriate. Doing this improved the flow of information throughout the site, and these links provided the customer with a way to learn more about the topic and reach out to the Export Solutions team.

Add lots of CTAs throughout the page. Since the FAQ page will get lots of traffic from customers seeking specific answers, we wanted to give customers a great reason to reach out to the Export Solutions team. We added several CTA buttons and forms on the page to attract clicks and engagement.

Improve Your Website With A Great FAQ Page

Many businesses bury their FAQ section at the bottom of their website, and this makes it difficult to for your customers to find. If your audience can’t find your FAQ page, then they can’t find the answers they want to make a sale from your website.

Since the FAQ page is also an excellent way to rank in search engines your business needs to ensure you use long-tail keywords and real-life questions to draw qualified leads. Not only will this help Google find your content, but it will also establish you as a leader in your industry.

This new level of trust will contribute to drive your audience towards a purchase and help you reach your sales goals!

If you are ready to drive more online sales with a professional website copywriter, then shoot me an email today! I will work with you to understand your audience and write compelling copy that will get your business more online sales!

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