Blog Advertising from Energy4 helps inform business owners of what Energy4 is currently following;
- From talking to Ofgem and the Government
- Speaking to customers
- Communicating with the Press
- Fundraising for Charities
- Distribute further information to business customers
- Feedback from customers
Energy4 follows the following for blogs and advertising adverts following ‘The Advertising Standards Authority (ASA)’. The ASA is UK’s regulator of advertising, who apply Ad Codes, written by the Committees of Advertising Practice (CAP)
Interesting Fact: Online blogs referred to as Weblog. Blog Advertising
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Business Advice From Energy 4
– Keeps your business customers updated about your business
Beyond your company website, a blog is a brilliant tool to keep your customers updated about your business. Weblog or blog offers more flexibility to connect with customers, to share updates in way that shows who you are, not just what you do, whilst a website might be more practical in content and straightforward in tone .
Think of your Weblog or blog as your businesses direct communication channel. A location to talk in depth about your business, the products, and services provided. By sharing timely content, and comment on relevant industry trends in a way that lets your business brand shine.
– Great for building long tail and driving traffic
Weblog or blog content that is created by your business , allows more opportunities for your business to show up
in search engines and drive organic traffic to your website., with increased visibility.
Weblog or blog help strengthen your website platform and should be part of your business SEO strategy. Creating new and updarted articles that incorporate long-tail keywords, and images will assisting in boosting the visibility of your business, generating traffic and converting leads.
– Improve internal linking
Weblog or blog should always have internal and external linking to your business site. This helps visitors with site navigation, directing them to the most important pages on your website. Internal links to other blog posts and pages within your website can also improve your SEO success. More relevant links you have, the SEO will improve, leading to more traffic and potential leads.
– Customer satisfaction feedback helps your business
Best business practice to give your business customers all the information needed about the products and services provided. Weblog or blog help to ask questions, comment on content, or start a conversation.
In-depth conversations with your business customers, helps build trust and authority in your brand. Furthermore this allows busienss owners to see how the business customer perceives your business, and what could be improved by your business.
– Builds customer email lists
Weblog or blog help ensure your business stays top of mind and reinforces your business customers need to keep updated. Weblog or blog content informative, relevant and engaging, chances are they’ll trust that your email newsletters are as well. Email marketing is a solid marketing strategy. But it’s not always easy to get people to sign up, but by including links in both your blogs and newsletters. This makes it easier for them to read about promotions, new products, or business updates.
– Explain your business product
Weblog or blog allow in-depth explanations and teaching about your business products and services offered. For example; this can include writing case studies, explore benefits, and provide easy-to-read “how to” guides on your business. More company content produced about your business products will generate authority in your industry. This develops your business knowledge, develops creativity, and innovation.
– Social exposure with weblog or blog articles
Weblog or blogging improves social media connections. Share your written blogs on Facebook, LinkedIn, , Pinterest, Twitter, etc., This helps expose your business to future business customers. Weblog or blogging fuels social media output. Promote and link recent and relevant blog posts. This strengthens your social media presence with business interest.
Start a business blog today, to share ideas, generate new ones, and build a community of like-minded and engaged business customers