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FAQ

FAQ

FAQs (Frequently Asked Questions) help customers find more information about company services and how products work.

Energy4 is here to help business customers. Due to many FAQs information requests being asked by Business customers, Energy4 has formulated the following Frequently Asked Questions page to assist business customers further.

Please review our Frequently Asked Questions information  below. Please contact Energy4 by Telephone 01256643634 – South Office & 01642888814 – North Office or by Email for further questions?

FAQ stands for Frequently Asked Questions, and an FAQ page on your website is an organized collection of valuable information that your customers ask about your products and services. This page is a useful way to organize information that your customers often ask. FAQ pages can offer lots of benefits, including:

Improve your customer’s experience.

Provide quick information to help customers make a purchasing decision.

Reduce the time your employees need to answer simple questions.

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Can my energy supplier stop me switching, NO. Ofgem is clamping down on suppliers that have been blocking services that automatically switch customers to cheaper energy deals with rival companies. Bulb, First Utility, and OneSelect have all been found guilty of blocking switches made through automatic switching services, such as Flipper and Switched. No fines have been dished out, as yet, but the energy regulator has ordered these suppliers to stop. Can my energy supplier stop my switching, if the following occurs; Switching energy supplier is surprisingly simple, and once you’ve agreed a new deal, you should be with your new supplier in just 17 days, which includes a 14-day cooling-off period. But there are some instances when you’re current supplier can legitimately block your move to a new one, and you might be stopped if: You owe your supplier money If you have an outstanding energy debt with your current supplier, and the money has been owed 28 days or more, then your move can be blocked until this debt has been paid. Suppliers could insist on installing the currently unreliable and complaints covered Smart Meter and Prepayment Meter. If you have a prepayment meter installed, you can switch supplier unless you owe more than £500 for gas or £500 for electricity. When you switch, you’ll need to ask the new supplier to agree to transfer your debt along with your supply (this is called the ‘Debt Assignment Protocol’). If you’ve owed money for less than 28 days, you can still switch supplier, but be aware that the debt will be added onto your final bill. If you decide to switch because your supplier is putting up its prices, you’ll have 30 days to pay off the debt before they can block your switch. And if the debt has built up because of a mistake by your supplier, such as a billing error, you can still switch and the debt will be added onto your final bill. If you already have a prepayment meter installed, you can switch supplier unless you owe more than £500 for gas or £500 for electricity. When you switch, you’ll need to ask the new supplier to agree to transfer your debt along with your supply (this is called the ‘Debt Assignment Protocol’). You’re on an unsupported meter If you’re on a prepayment meter, or have a Economy 7 or 10 meter installed, you might not be able to switch if the new supplier or tariff doesn’t support those types of meter, else have standard meter installed, which your new supplier might charge you for. You live in rented property If you live in rented or shared accommodation, you may not be able to switch without permission from the property owner or whoever’s name is on the bill. If you are responsible for paying the energy bills at the property, and the bills are in your name, then you have the right to choose your supplier. What if your supplier is stopping you from switching? If none of the above applies to you, and your supplier is blocking your switch even though you’re entitled to transfer to another supplier, you’ll need to make a complaint. Customers haven’t encountered the problems that have beset some customers using automatic switching services, but even though Ofgem is ironing out these issues, automatic switching has some additional problems. What’s the problem with automatic switching? Energy4 has helped many companies  switch to a better deal for over a decade now, and the process couldn’t be simpler. Contact energy4 today for a quote. Enter a couple more details on your current energy deal and annual usage – if you don’t have this to hand, we can run a comparison based upon the size and type of property you live in – and we’ll show you a list of deals that could potentially knock hundreds off your annual energy bills. You just then pick the deal that’s right for you, and we take care of the rest. It really is that simple. Information you need It’s useful to have the following information: Your postcode. The name of your current supplier. The name of your current energy tariff. Your annual energy usage or costs. You can find your tariff, supplier and annual information on a recent energy bill. Log into your online account if you don’t get paper bills. If you aren’t sure about your current supply details, see Finding your energy supplier or network operator. Find tariffs and suppliers Use a comparison website or phone different energy suppliers to find out what you can save by switching. You can ask your supplier if they will match an offer if you find one that’s better elsewhere. Weigh up your options Think about things like: A supplier’s customer service. If the offer is the cheapest, environmentally-friendly or flexible to leave without an exit fee. If you can get cashback or other free incentives as part of your switch offer. If there is a switching guarantee. Some suppliers offer this to help you switch with confidence. Choosing tariffs Learn about different energy tariffs See how suppliers compare on customer service View suppliers offering an Energy Switch Guarantee Confirm your switch The last step is to confirm your contract and payment method. Paying by Direct Debit usually saves money. Your new supplier will contact you with a switching date. It can take up to 21 days to complete a switch. In most cases, it’s around 17 days. If you change your mind You have 14 days to cancel from when you agree to a contract. Help with switching If a switch goes wrong or is unexpected Read less You could have been wrongly switched if you get an unexpected welcome letter or final energy bill. It’s rare this happens. When it does, contact your supplier to tell them. Citizens Advice can help with what you need to do too. Most switches run smoothly. But if things go wrong, Ofgem’s Guaranteed Standards make sure things are put right quickly and you are compensated. Compensation You won’t need to do anything if suppliers breach a standard and spot the issue. Compensation is automatic. You can report a claim too. Suppliers have 10 working days from a breach to pay you. They could owe a further £30 if they don’t meet this timeline. Ofgem monitors supplier data to make sure they do this. If you think an issue isn’t fixed or you haven’t been compensated, it’s best to contact your supplier to tell them. If you aren’t happy with their response, make a complaint. Guaranteed standard Compensation* Suppliers agree if a switch is valid or Erroneous transfer within 20 working days of you telling either supplier. £60 (£30 from each supplier) Suppliers confirm the outcome of their investigation into an Erroneous transfer within 20 working days of you contacting them. £30 by contacted supplier Supplier restores connection to previous supplier within 21 working days of agreeing a switch is erroneous. £30 by former supplier Supplier refunds money owed on a credit balance within 10 working days of sending a final bill. £30 by former supplier Property switched by mistake. £30 by new supplier Switch completes within 15 working days. £30 by new supplier Supplier sends a final bill within six weeks of a switch. £30 by former supplier *Effective from 1 May 2019. Suppliers may contact you about making a compensation payment. Always ask for further information before giving your personal details. You won’t get switching compensation if you are a business energy customer or if your supplier has gone bust. Switching if you are repaying a debt Read less You can still switch if you’ve been in debt to your supplier for less than 28 days. Your old supplier will add any owed amounts to your final bill. You’ll need to repay a debt first if you’ve owed money for over 28 days. This differs for prepayment meter customers (see below). Your supplier can’t stop you from switching if it’s their fault you’re in debt. If you are having money difficulties, see our advice on help if you can’t afford your bills. Switching if you are repaying a debt with a prepayment meter Read less You can still switch with debts of up to £500 on gas and £500 on electricity. The supplier you switch to will take on the debt and you will repay them instead. This happens under a ‘Debt Assignment Protocol’. You will agree the terms of your repayment plan in your contract with them. Our rules mean repayment plans must be realistic and affordable for you. Prepayment meter tariffs are usually more expensive. You may want to ask about the different options available to you, including changing to a standard meter. Most suppliers offer this for free. If you are having money difficulties, see our advice on help if you can’t afford your bills. Our guide on prepayment meter rules could also help. Switching if you rent a property Read less Your rental agreement should say if you, your landlord or letting agent are responsible for energy bills. Consumer protection law says you must be able to choose your energy supplier if it is your responsibility to pay energy bills. Your landlord could be responsible for paying energy bills if they: pay the supplier directly and reclaim the money from you as a tenant include the cost of energy in your rent assume responsibility for energy supply between tenancies. Even then, they should not unreasonably stop you from switching. If they pay, it’s worth checking the Citizens Advice guide on what your landlord can charge for your energy too. It’s important to check your rental contract for: energy supplier clauses. Letting agents or landlords sometimes tie in preferred suppliers with a ‘default supplier clause’. Ask if you can renegotiate it. If you can’t, you can still switch if you are responsible for paying energy bills. notice and return clauses. These might mean you must first tell your landlord if you plan to switch supplier. You might also have to return supply back to a particular supplier or energy meter (if you changed meters) when your tenancy ends. If you have a prepayment meter If you have moved to a property with a prepayment meter, tell the supplier you are a new tenant quickly. This is to make sure you don’t take on a former tenant’s debt in your prepayment meter charges. Prepayment meter tariffs usually cost more. You may want to ask about different options, including changing to a smart or standard meter. Most suppliers offer meter change services for free. If you aren’t sure about your current supply details, see Finding your energy supplier or network operator. Sales calls and doorstep sellers: our tips Always ask for ID Read less Always ask a doorstep salesperson to show their ID and ask a telephone caller to say where they are calling from. Note: their name who they work for their contact details. Most sales people only sell for one supplier at a time. So they will only be able to offer you deals from that supplier. However, some switching sites are also piloting direct sales and may offer you deals from a range of suppliers. Don’t get pressured Read less Salespeople can be persuasive. They may have a good offer. But they should never try to rush or panic you into a contract. Ofgem has rules on companies selling you energy so they do it properly. If you give a salesperson information on your energy use, they must use this to calculate your quote estimate and comparison. In most circumstances, a salesperson must show you how their offer compares to your current supplier’s deal. All salespeople should summarise the important points of a contract. Ask for a copy of the terms and conditions. Take your time: Check facts and consider the details Discuss it with someone else (like family or friends) Ask yourself questions like: “Is this the best deal for me based on my own energy use?” “Do I have enough information to decide?” Be aware of misleading statements that some salespeople may use. For example: “We have been sent by Ofgem to save you money.” “We own the local power distribution network, so we’re the cheapest supplier.” Think before you say yes Read less Ofgem has rules on companies selling you energy so they do it properly. If you give a salesperson information on your energy use, they must use this to calculate your quote estimate and comparison. In most circumstances, a salesperson must show you how their offer compares to your current supplier’s deal. All salespeople should summarise the important points of a contract. Ask for a copy of the terms and conditions. Take your time: Check facts and consider the details Discuss it with someone else (like family or friends) Ask yourself questions like: “Is this the best deal for me based on my own energy use?” “Do I have enough information to decide?” Be aware of misleading statements that some salespeople may use. For example: “We have been sent by Ofgem to save you money.” “We own the local power distribution network, so we’re the cheapest supplier.” You have the right to cancel within 14 days of signing a contract. You don’t need to give a reason. Report pushy salespeople Read less If you think a salesperson has behaved inappropriately or you are worried you have been mis-sold an energy deal, call the energy company the salesperson works for. If you are unhappy with their response, make a complaint. The Energy Ombudsman can step in after 8 weeks. Citizens Advice can also advise on 0808 223 1133 or use their online web chat. For textphone, dial 18001 followed by the helpline number. Mis-sold energy and unwanted sales contact If you think you think you have been mis-sold an energy deal, contact the supplier to put it right. If you are unhappy with their response, make a complaint. If you think you are a victim of fraud or have been contacted by someone trying to scam you: Call Action Fraud on 0300 123 2040 or use their online form. In Scotland, call Police Scotland on 101. Always call 999 in an emergency, if you feel threatened or unsafe. For general advice on managing unwanted calls and messages, visit the Ofcom website. To manage unsolicited marketing and sales mailings, sign up for the Mailing Preference Service. The Trading Standards Office or the Trading Standard Service in Wales can advise on setting up ‘No Cold Calling Zones’ in your local area. Contact Energy4 today for further information Location: 25 Hartley Meadow, Whitchurch, Hampshire, RG28 7BW Opening Hours: 8:00 – 17:00 Mon to Sat To discuss further, please contact Energy4 Telephone: Call us on 01642 888814 & 01642 888816 Email: contact@energy4.co.uk Please provide the best date and time of day that we should contact you Click here to contact Energy4 today Contact Energy4 today for further information Further information 1 Can my energy supplier stop me switching Can my energy supplier stop me switching Can my energy supplier stop me switching Can my energy supplier stop me switching Can my energy supplier stop me switching business electricity business gas

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What Is A FAQ Page?

A great FAQ page is one of the most important elements of your business website. While your company needs to have great content and clean architecture to provide a great user experience. Your site FAQ section will draw most of your traffic and convert more customers.

FAQ pages are an integral part of good navigation and the customer journey for most websites. This section of your site is the go-to area for your audience who want to learn more about your business and find out why your products and services are what they want.

Whenever someone clicks on the FAQ page you know, they in your business. For many people, the website FAQ page is the second page they go to after the Home or Services pages. Instead of guessing what topics you should cover, you can use several online marketing tools for small business to help you understand the needs of your customers. This is a great way to optimize your Frequency Asked Questions page before spending a lot of time or resources on the task.

For many people, the website FAQ page is the second page they go to after the Home or Services pages. Your FAQ section needs to include high-quality content that will help your customers understand your products and services quickly.

This means that your FAQ page can play a central role in driving your audience to paying customers. It is a good idea to invest in high-quality content for your FAQ page to ensure that your content converts and helps your business reach your goals.

Along with the technical questions and answers, your FAQ section will establish you as an authority in your industry. The FAQ page shows that you know so much about your products and services that you can answer questions before they are even asked! 

You can also use your FAQ page as a form of social proof because your business can establish your website as a valuable asset to drive sales.

Finally, your website Frequency Asked Questions page will reduce a lot of stress from your customer service department. Instead of fielding a large volume of accessible to answer questions. Your business should promote your FAQ page to your clients as their go-to source of information about your business.

 

Could You Use An Extra 1,377 Monthly Visitors?

Wondering how an FAQ page can help your company? Check out the full case study to see how our website copywriting & content marketing helped Export Solutions today!

 

The Main Benefits Of Your FAQ Page Explained

Along with being a central location of your website, your visitors will go to your FAQ page if they want to learn more about your products and offerings.

Since your Frequency Asked Questions section will be the highlight of your website, you should link to product pages from the FAQ page. This will help your internal linking strategy and spread the benefits of a great SEO strategy to other areas of your website.

 

1. Your FAQ Help You Address Your Reader’s Needs

If you want to increase the usability of your site, improve your business authority, and increase conversions, then you need to have an excellent FAQ section. Think of your FAQ page as the main hub that your customers can go to with their questions.

 

One of the strongest reasons to have a FAQ section is to address the needs of your readers. Since your customers that they want more information about your products and services by going to your FAQ page. You should provide high-quality content about your business on the FAQ page.

The best thing you can do to overcome objections and increase sales is to provide accurate information to address questions your customers might be asking. Instead of allowing uncertainty to prevent a sale, you can use their items as fuel to establish your business as an industry leader and drive more conversions.

 

2. Establish Your Business As An Expert

Whenever you ask someone a question, you are seeking their advice because you view them as experts This same thing occurs when your customers ask you questions about your product and services. Since your customers want to know information about issues that your business knows about, you can use your FAQ section as a way to establish your business as a trusted expert.

Whenever your audience asks you questions about your business, you can establish yourself as an expert by answering their questions with great information.

Your competition is working to draw your customers to them, so you should do everything you can to establish yourself as a trusted expert. Providing excellent answers to the questions your customers are asking is the best way for you to be a reliable source.

Use your FAQ section to help your business earn the trust of your customers. You can use your FAQ section as the first touchpoint with your customers where you can direct your customers to begin the relationship that will convert them into paying customers.

 

3. Improve Your Sales

If your business has an optimized FAQ section on your website, then you will see an increase in conversions since the percentage of visitors on your website will buy your products and services.

However, having an FAQ page with miscellaneous information won’t do the trick.

Your FAQ page needs to be tailored to the specific needs of your customers. In addition to having focused content, you should have links from your FAQ page to your product pages and online shop.

More advanced tactics for a FAQ page is to compare your products and services to those of your competition. This will give you a natural way to show the advantages of your business compared to your competition.

 

4. Boost Your Search Engine Optimization

Search engines love FAQ pages because they provide relevant content to help Google understand your business.

This means that you need lots of good content to help your business get found in search engines. Your website’s FAQ page is the perfect place to publish lots of interesting information about your business, products, and services.

You can also leverage your FAQ page to include long-tail keywords that your customers are searching for. Since you are already providing information about your business, you can add keyword-rich content so when someone searches for your products and services they will find your FAQ page.

The questions and answers you include on your FAQ page will on the user personas that you have to build to represent your customers. As you continue to develop more answers for this section, you will find this page will rank high in search engines.

This is why you should include specific and detailed questions on your FAQ page. This section should contain relevant information about your business so you can get picked up in search engines like Google and Bing.

 

A Few Tips For Writing Your FAQ Page

To write a great FAQ page, you will need to know what your customers are asking most often. You should think about whether your clients ask about individual features and unsure about some technical aspects of your products and services.

If your clients ask about your features, then you can provide accurate answers in your FAQ section and build out that information on the product pages.

Your FAQ page should complement information that exists elsewhere on your site. This approach will help your website rank for that information, and save you time producing the FAQ page since the content exists on your product pages.

 

Your Boring Content Is Losing You

Need website content on a budget? We deliver the copywriting you want at a price you can afford!

Since your visitors will be consuming your content on different devices and in specific ways you need to create your FAQ section to be displayed in various forms. Here are some ideas to help you write compelling FAQ content that can also be scanned and answers found.

Put yourself in your customer’s shoes to figure out what questions or problems they might experience. Provide in-depth and valuable solutions to these issues.

Your answers to the FAQs should be informative to give insight about your business, the products and services, and always point back to benefits and value. Be concise enough to offer information that is necessary but doesn’t be too wordy because you don’t want to lose your customers as they are asking questions about your company.

Format your content for easy consumption as needed. Your content should be easy to scan. You can use bullet points and short paragraphs to help your readers consume your content.

Be sure to double-check your information. Your FAQ sections need to be accurate especially if you are writing about technical topics.

Organize your questions and answers in similar groups. Your customers want to find answers.

 

How We Build A Great FAQ Page For Our Clients

We have already discussed why an FAQ page is important for your website, but I think it’s important to look at how you can build an FAQ page that gets you found in search engines and drives qualified leads.

One of the first things to remember when building an FAQ page is that you are trying to provide answers to specific questions that your customers have. Your answers should be educational in nature, but you should also make your answers lean towards getting your customers to engage with you and convert. This is in their best interest, and you can encourage them to interact with you by providing the answers they are looking for and setting yourself up as an authority in the market.

We did this exact thing for Export Solutions with their Import & Export Compliance FAQ page. Prior to our updates, this FAQ page was bare bones and not very helpful to readers. This resulted in low Impressions and nearly zero clicks- neither are good for their business. We took a thorough approach to update the page and here are some elements that we considered when building the page:

We used real questions. Our team looked through contact forms and listened to voicemail messages from actual customers to find out what people were asking about different aspects of trade compliance. In addition to listening to customers, we also used different tools to find other questions that mattered to Export Solutions customers.

We categorized questions into groups. After we got done scouring contact forms and listening to dozens of voicemails, we set out to organize the questions into five large groups. Each of these groups contained questions related to the main topic, and each group of questions relating to a service that Export Solutions offers.

We sent the questions to experts for answers. We are not experts in trade consulting, so we sent the questions with direction to the team at Export Solutions. We asked their team to provide a 150-200 word response to each question. This part of the process ensured that the FAQ uses correct information to address customer questions.

We added an intro to each FAQ section. We wanted to help the content get found in search engines so we added a 1-2 paragraph intro to each FAQ section. This information provides general insight to what each section will cover, why it is important, and who the answers are fo.

We added links to blog posts and service pages. We knew that the FAQ page will get lots of traffic, so we wanted to extend the value of the FAQ page for Export Solutions. To do this we added a link to relevant blog posts and service pages when appropriate. Doing this improved the flow of information throughout the site, and these links provided the customer with a way to learn more about the topic and reach out to the Export Solutions team.

Add lots of CTAs throughout the page. Since the FAQ page will get lots of traffic from customers seeking specific answers, we wanted to give customers a great reason to reach out to the Export Solutions team. We added several CTA buttons and forms on the page to attract clicks and engagement.

Improve Your Website With A Great FAQ Page

Many businesses bury their FAQ section at the bottom of their website, and this makes it difficult to for your customers to find. If your audience can’t find your FAQ page, then they can’t find the answers they want to make a sale from your website.

Since the FAQ page is also an excellent way to rank in search engines your business needs to ensure you use long-tail keywords and real-life questions to draw qualified leads. Not only will this help Google find your content, but it will also establish you as a leader in your industry.

This new level of trust will contribute to drive your audience towards a purchase and help you reach your sales goals!

If you are ready to drive more online sales with a professional website copywriter, then shoot me an email today! I will work with you to understand your audience and write compelling copy that will get your business more online sales!

Further information

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