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FAQ

FAQs (Frequently Asked Questions) help customers find more information about company services and how products work.

Energy4 is here to help business customers. Due to many FAQs information requests being asked by Business customers, Energy4 has formulated the following Frequently Asked Questions page to assist business customers further.

Please review our Frequently Asked Questions information  below. Please contact Energy4 by Telephone 01256643634 – South Office & 01642888814 – North Office or by Email for further questions?

FAQ stands for Frequently Asked Questions, and an FAQ page on your website is an organized collection of valuable information that your customers ask about your products and services. This page is a useful way to organize information that your customers often ask. FAQ pages can offer lots of benefits, including:

Improve your customer’s experience.

Provide quick information to help customers make a purchasing decision.

Reduce the time your employees need to answer simple questions.

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Can my utility supplier cut me off No. Only if you have not paid a bill after 28 days. Your supplier may contact you about the possibility of disconnecting your gas or electricity supply. It’s rare to be disconnected as your supplier will usually offer to install a prepayment meter instead. Before supplier can disconnect your utility supply, your supplier must give you a chance to pay your debt through a payment plan. If you haven’t already, you should talk to your supplier about your repayment options. Who shouldn’t be disconnected Suppliers aren’t allowed to disconnect you between 1 October and 31 March if you’re:
  • A pensioner living alone
  • Pensioner living with children under five
The 6 largest suppliers have signed up to an agreement to make sure you won’t be disconnected at any time of year if you have:
  • A disability
  • Long-term health problems
  • Severe financial problems
  • Young children living at home
These suppliers are British Gas, EDF Energy, npower, E.on, Scottish Power and SSE. Other suppliers should also take your situation into account, but they’re not obliged to. If you’ve been threatened with being disconnected but think you shouldn’t be, contact your supplier and let them know. They should visit your home to check on your situation before they do anything. You can make a complaint if they decide to go ahead and disconnect you. The disconnection process If you don’t come to an agreement with your supplier to pay off your debt, they can apply to a court for a warrant to enter your home to disconnect your supply. Your supplier must send a notice telling you they’re applying to the court. Before the hearing takes place, contact your supplier and try and come to an agreement to pay off your debt. If you haven’t contacted your supplier, there’ll be a court hearing which you should attend. You can still come to an arrangement with your supplier to pay off your debt at this stage. You can take along a friend for support. If the court grants a warrant, your supplier will be able to disconnect your supply. They must give you 7 days notice in writing before they do. In practice, it’s rare for suppliers to disconnect customers. They’re more likely to fit a prepayment meter in your home. Your supplier won’t need a warrant to disconnect a meter on the outside of your property (as the warrant is to enter your property), but most suppliers will still get one. If you have a ‘smart meter’ If you have a smart meter in your home, your supplier could potentially disconnect your supply remotely without needing to access to your meter. However, before they do this, they must have: contacted you to discuss options for repaying your debt, eg through a repayment plan visited your home to assess your personal situation and whether this would affect you being disconnected, eg if you’re disabled or elderly If they don’t do this and they try and disconnect you, make a complaint to your supplier. Getting reconnected If your supply has been disconnected, contact your supplier to arrange reconnection. You will need to arrange to pay your debt, the reconnection fee and administrative costs. The amount you’ll be charged depends on your supplier, but it must be reasonable. If you think the charges are too high, get advice from the Citizens Advice consumer helpline. You may have to pay your supplier a security deposit as a condition of giving you a supply. You can’t be asked for a security deposit if you have a prepayment meter installed. If you’ve paid all the charges your supplier must reconnect you within 24 hours – or within 24 hours of the start of the next working day if you make payment out of working hours. If you can’t pay all the charges at once, you can ask your supplier if they’re willing to agree a repayment plan with you. If they do agree then they should reconnect you within 24 hours. If the supplier doesn’t reconnect you within 24 hours they have to pay you £30 compensation. They must do this within 10 working days. They’ll usually credit your account, but you can ask them to pay you by cheque or bank transfer. If they don’t pay on time they have to pay you an extra £30 for the delay. If you’re disconnected because your utility supply is interrupted, you might be able to claim compensation. Utility supply disconnection and prepayment meter rules At one time or another many people experience difficulties paying their bills. If you get into debt with your gas or electricity supplier it’s very important to tackle the problem. If you let your utility bills build up, there is a risk of eventually being disconnected – which means having your utility cut off – by your supplier. Here we explain the rules, what should happen if you are disconnected and the help available to you to get reconnected. Debt and prepayment meters If you don’t engage with your supplier on a debt and 28 days pass, they can contact you about the possibility of disconnecting your utility supply. Your supplier must give you the chance to repay the money you owe through a payment plan before they disconnect you. The plan must factor in your financial circumstances and ability to pay. Debts can be repaid over a number of months as you also continue to pay for your ongoing utility use. It’s rare that customers are disconnected. Usually your supplier will ask to fit a prepayment meter, also referred to as a ‘key card’ or ‘token’ meter, in your home. They work in a similar way to a pay-as-you-go phone. You don’t have to have one if you don’t want one. Ask your supplier about your options. Find out more in Understand your utility meter. If you don’t engage with your supplier to agree how to resolve the debt, or fail to stick to an agreed payment plan, they can also install a prepayment meter under a warrant to recover the money you owe. They can only do this as a last resort and must send you a notice telling you they’re applying to the court. Who can’t be disconnected? If you are threatened with disconnection there are strict rules on who can or can’t be disconnected. If you’re eligible for the Priority Services Register Suppliers are prohibited from disconnecting a premises occupied by a customer eligible for the Priority Services Register during the winter months (1 October – 31 March). You’re eligible for the Priority Services Register if you: are of pensionable age are disabled or chronically sick have a long-term medical condition have a hearing or visual impairment or additional communication needs are in a vulnerable situation. If you’re a ‘Safety Net’ vulnerable consumer Many suppliers have also signed up to a Safety Net, a pledge to never knowingly disconnect a vulnerable customer at any time of year. This offers further protection for vulnerable customers. In this instance, vulnerable customers may be customers who are unable to safeguard their personal welfare or the personal welfare of other members of the household due to: age (such as younger people at home) health disability severe financial insecurity. If you’re bankrupt or you owe debts to a former utility supplier You cannot be disconnected if: your debt is owed to a previous supplier you have been made bankrupt and the debt relates to a period before you went bankrupt the debt is not for the gas or electricity you have used but for some other service or appliance you have bought from your supplier. If you think you shouldn’t be disconnected, contact your supplier and tell them. If you aren’t happy with their response, follow their complaints process and make a complaint. Get help to repay a debt and avoid disconnection Specific help is available if you have either been threatened with disconnection or who have actually been disconnected: Further support can also be found in our section on Who to contact if it’s difficult paying utility bills. Fuel Direct It may be also possible to repay an utility debt through a scheme called Fuel Direct. You are eligible for this scheme if you get: income support job seeker’s allowance pension credits employment and support allowance. Through Fuel Direct, a fixed sum will be automatically deducted every week from your benefits and paid directly to your utility supplier. This will cover your current fuel use and also pay off a certain amount of your debt. Find out more on GOV.UK: Help paying bills using your benefits (opens another website) Reconnection To get reconnected after a disconnection, contact your supplier. There may be costs and charges involved. Your supplier will explain them. If you experience temporary disconnection because of a power cut, Dial 105, You might be able to claim compensation from your network operator under the Guaranteed Standards. See Power cuts: Help and compensation under the Guaranteed Standards. Consumer protections Ofgem is working to deliver changes to protect consumers from experiencing more debt or hardship due to prepayment meter warrant installations. Under current rules, suppliers can charge warrant costs back to you. The charges, which can include court costs, can range between £200 to £900. We’re consulting on plans to place a firm cap at £100 or £150 on warrant charges for all customers. We’re also proposing to ban warrant charges altogether, and in some cases installations, for the most vulnerable customers. This includes people in financial hardship, and people with physical and mental health issues and learning difficulties. Remember, if you are threatened with disconnection it is important to act quickly and try and reach a financial arrangement that is acceptable to both you and your supplier. Contact Energy4 today for further information Opening Hours: 8:00 – 17:00 Mon to Sat To discuss further, please contact Energy4 Telephone: Call us on 01642 888814 Email: contact@energy4.co.uk Please provide the best date and time of day that we should contact you Click here to contact Energy4 today Contact Energy4 today for further information Further information 1 Further information 2 Information 3 Information 4 Information 5 Information 6 Information 7 Information 8 Further information 9

Can my utility supplier cut me off Can my utility supplier cut me off Can my utility supplier cut me off Can my utility supplier cut me off Can my utility supplier cut me off Can my utility supplier cut me off

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    What Is A FAQ Page?

    A great FAQ page is one of the most important elements of your business website. While your company needs to have great content and clean architecture to provide a great user experience. Your site FAQ section will draw most of your traffic and convert more customers.

    FAQ pages are an integral part of good navigation and the customer journey for most websites. This section of your site is the go-to area for your audience who want to learn more about your business and find out why your products and services are what they want.

    Whenever someone clicks on the FAQ page you know, they in your business. For many people, the website FAQ page is the second page they go to after the Home or Services pages. Instead of guessing what topics you should cover, you can use several online marketing tools for small business to help you understand the needs of your customers. This is a great way to optimize your Frequency Asked Questions page before spending a lot of time or resources on the task.

    For many people, the website FAQ page is the second page they go to after the Home or Services pages. Your FAQ section needs to include high-quality content that will help your customers understand your products and services quickly.

    This means that your FAQ page can play a central role in driving your audience to paying customers. It is a good idea to invest in high-quality content for your FAQ page to ensure that your content converts and helps your business reach your goals.

    Along with the technical questions and answers, your FAQ section will establish you as an authority in your industry. The FAQ page shows that you know so much about your products and services that you can answer questions before they are even asked! 

    You can also use your FAQ page as a form of social proof because your business can establish your website as a valuable asset to drive sales.

    Finally, your website Frequency Asked Questions page will reduce a lot of stress from your customer service department. Instead of fielding a large volume of accessible to answer questions. Your business should promote your FAQ page to your clients as their go-to source of information about your business.

     

    Could You Use An Extra 1,377 Monthly Visitors?

    Wondering how an FAQ page can help your company? Check out the full case study to see how our website copywriting & content marketing helped Export Solutions today!

     

    The Main Benefits Of Your FAQ Page Explained

    Along with being a central location of your website, your visitors will go to your FAQ page if they want to learn more about your products and offerings.

    Since your Frequency Asked Questions section will be the highlight of your website, you should link to product pages from the FAQ page. This will help your internal linking strategy and spread the benefits of a great SEO strategy to other areas of your website.

     

    1. Your FAQ Help You Address Your Reader’s Needs

    If you want to increase the usability of your site, improve your business authority, and increase conversions, then you need to have an excellent FAQ section. Think of your FAQ page as the main hub that your customers can go to with their questions.

     

    One of the strongest reasons to have a FAQ section is to address the needs of your readers. Since your customers that they want more information about your products and services by going to your FAQ page. You should provide high-quality content about your business on the FAQ page.

    The best thing you can do to overcome objections and increase sales is to provide accurate information to address questions your customers might be asking. Instead of allowing uncertainty to prevent a sale, you can use their items as fuel to establish your business as an industry leader and drive more conversions.

     

    2. Establish Your Business As An Expert

    Whenever you ask someone a question, you are seeking their advice because you view them as experts This same thing occurs when your customers ask you questions about your product and services. Since your customers want to know information about issues that your business knows about, you can use your FAQ section as a way to establish your business as a trusted expert.

    Whenever your audience asks you questions about your business, you can establish yourself as an expert by answering their questions with great information.

    Your competition is working to draw your customers to them, so you should do everything you can to establish yourself as a trusted expert. Providing excellent answers to the questions your customers are asking is the best way for you to be a reliable source.

    Use your FAQ section to help your business earn the trust of your customers. You can use your FAQ section as the first touchpoint with your customers where you can direct your customers to begin the relationship that will convert them into paying customers.

     

    3. Improve Your Sales

    If your business has an optimized FAQ section on your website, then you will see an increase in conversions since the percentage of visitors on your website will buy your products and services.

    However, having an FAQ page with miscellaneous information won’t do the trick.

    Your FAQ page needs to be tailored to the specific needs of your customers. In addition to having focused content, you should have links from your FAQ page to your product pages and online shop.

    More advanced tactics for a FAQ page is to compare your products and services to those of your competition. This will give you a natural way to show the advantages of your business compared to your competition.

     

    4. Boost Your Search Engine Optimization

    Search engines love FAQ pages because they provide relevant content to help Google understand your business.

    This means that you need lots of good content to help your business get found in search engines. Your website’s FAQ page is the perfect place to publish lots of interesting information about your business, products, and services.

    You can also leverage your FAQ page to include long-tail keywords that your customers are searching for. Since you are already providing information about your business, you can add keyword-rich content so when someone searches for your products and services they will find your FAQ page.

    The questions and answers you include on your FAQ page will on the user personas that you have to build to represent your customers. As you continue to develop more answers for this section, you will find this page will rank high in search engines.

    This is why you should include specific and detailed questions on your FAQ page. This section should contain relevant information about your business so you can get picked up in search engines like Google and Bing.

     

    A Few Tips For Writing Your FAQ Page

    To write a great FAQ page, you will need to know what your customers are asking most often. You should think about whether your clients ask about individual features and unsure about some technical aspects of your products and services.

    If your clients ask about your features, then you can provide accurate answers in your FAQ section and build out that information on the product pages.

    Your FAQ page should complement information that exists elsewhere on your site. This approach will help your website rank for that information, and save you time producing the FAQ page since the content exists on your product pages.

     

    Your Boring Content Is Losing You

    Need website content on a budget? We deliver the copywriting you want at a price you can afford!

    Since your visitors will be consuming your content on different devices and in specific ways you need to create your FAQ section to be displayed in various forms. Here are some ideas to help you write compelling FAQ content that can also be scanned and answers found.

    Put yourself in your customer’s shoes to figure out what questions or problems they might experience. Provide in-depth and valuable solutions to these issues.

    Your answers to the FAQs should be informative to give insight about your business, the products and services, and always point back to benefits and value. Be concise enough to offer information that is necessary but doesn’t be too wordy because you don’t want to lose your customers as they are asking questions about your company.

    Format your content for easy consumption as needed. Your content should be easy to scan. You can use bullet points and short paragraphs to help your readers consume your content.

    Be sure to double-check your information. Your FAQ sections need to be accurate especially if you are writing about technical topics.

    Organize your questions and answers in similar groups. Your customers want to find answers.

     

    How We Build A Great FAQ Page For Our Clients

    We have already discussed why an FAQ page is important for your website, but I think it’s important to look at how you can build an FAQ page that gets you found in search engines and drives qualified leads.

    One of the first things to remember when building an FAQ page is that you are trying to provide answers to specific questions that your customers have. Your answers should be educational in nature, but you should also make your answers lean towards getting your customers to engage with you and convert. This is in their best interest, and you can encourage them to interact with you by providing the answers they are looking for and setting yourself up as an authority in the market.

    We did this exact thing for Export Solutions with their Import & Export Compliance FAQ page. Prior to our updates, this FAQ page was bare bones and not very helpful to readers. This resulted in low Impressions and nearly zero clicks- neither are good for their business. We took a thorough approach to update the page and here are some elements that we considered when building the page:

    We used real questions. Our team looked through contact forms and listened to voicemail messages from actual customers to find out what people were asking about different aspects of trade compliance. In addition to listening to customers, we also used different tools to find other questions that mattered to Export Solutions customers.

    We categorized questions into groups. After we got done scouring contact forms and listening to dozens of voicemails, we set out to organize the questions into five large groups. Each of these groups contained questions related to the main topic, and each group of questions relating to a service that Export Solutions offers.

    We sent the questions to experts for answers. We are not experts in trade consulting, so we sent the questions with direction to the team at Export Solutions. We asked their team to provide a 150-200 word response to each question. This part of the process ensured that the FAQ uses correct information to address customer questions.

    We added an intro to each FAQ section. We wanted to help the content get found in search engines so we added a 1-2 paragraph intro to each FAQ section. This information provides general insight to what each section will cover, why it is important, and who the answers are fo.

    We added links to blog posts and service pages. We knew that the FAQ page will get lots of traffic, so we wanted to extend the value of the FAQ page for Export Solutions. To do this we added a link to relevant blog posts and service pages when appropriate. Doing this improved the flow of information throughout the site, and these links provided the customer with a way to learn more about the topic and reach out to the Export Solutions team.

    Add lots of CTAs throughout the page. Since the FAQ page will get lots of traffic from customers seeking specific answers, we wanted to give customers a great reason to reach out to the Export Solutions team. We added several CTA buttons and forms on the page to attract clicks and engagement.

    Improve Your Website With A Great FAQ Page

    Many businesses bury their FAQ section at the bottom of their website, and this makes it difficult to for your customers to find. If your audience can’t find your FAQ page, then they can’t find the answers they want to make a sale from your website.

    Since the FAQ page is also an excellent way to rank in search engines your business needs to ensure you use long-tail keywords and real-life questions to draw qualified leads. Not only will this help Google find your content, but it will also establish you as a leader in your industry.

    This new level of trust will contribute to drive your audience towards a purchase and help you reach your sales goals!

    If you are ready to drive more online sales with a professional website copywriter, then shoot me an email today! I will work with you to understand your audience and write compelling copy that will get your business more online sales!

    Further information

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