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FAQs (Frequently Asked Questions) help customers find more information about company services and how products work.

Energy4 is here to help business customers. Due to many FAQs information requests being asked by Business customers, Energy4 has formulated the following Frequently Asked Questions page to assist business customers further.

Please review our Frequently Asked Questions information  below. Please contact Energy4 by Telephone 01256643634 – South Office & 01642888814 – North Office or by Email for further questions?

FAQ stands for Frequently Asked Questions, and an FAQ page on your website is an organized collection of valuable information that your customers ask about your products and services. This page is a useful way to organize information that your customers often ask. FAQ pages can offer lots of benefits, including:

Improve your customer’s experience.

Provide quick information to help customers make a purchasing decision.

Reduce the time your employees need to answer simple questions.


Smart Meter lies No 5

Energy companies are using high-pressure tactics to push customers into having smart meters in their homes.  They schedule dates to fit them without being asked and threaten to take away cheap deals.  Suppliers have been ordered by the UK Government to offer smart meters to all households in Britain by 2020 deadline.  Or the suppliers will face fines.  Customers are not obliged to say ‘yes’ and can refuse to have one installed.

But Money Mail has been inundated with letters from readers who feel pressured into having one of the new meters.  They are  misled into thinking that they are compulsory.  Energy companies are using high-pressure tactics of hard selling to push customers into having optional smart meters in their homes

They tell us they have been bombarded with calls, texts and letters even after they have refused one.  At least one major firm is sending out letters saying they have made a smart meter installation appointment, despite the customer never requesting one.  Another says this is something they are trialling. If customers do not want a new meter, they have to call and cancel, or an engineer will just turn up.

There are two types of smart meter: first and second generation. You may see these referred to as SMETS1 and SMETS2, respectively. The type you have depends mainly on when you had it fitted. Issues with smart-meter installations and how they work have come to light throughout the smart meter roll-out so far. Here we’ve listed the problems we’ve heard about most often and what you can do about them. We worked with Smart Energy GB, the smart meter consumer-information campaign, and spoke to energy firms to compile these tips. Second-generation meters are now being installed which should not have many of these problems, though at the moment, more business owners have first-generation smart meters. My smart meter is not working after I switched supplier Depending on which company you switch to, and when you switch, your meter may lose its smart functionality. Check with your new supplier before you switch. If you do lose smart functionality, in the short term you’ll have to send meter readings to your energy firm again – they’ll stop being sent automatically. This is a risk if you have a first-generation smart meter. However your smart meter should become smart again in future. So far, more than four million first-generation smart meters have been connected to the same wireless network that second-generation meters use. Once connected, your meter’s smart functions should be restored. If you switch again in future, your meter should also keep its smart functions. You don’t need to do anything to get your meter upgraded and connected to the wireless network. It will happen automatically. Meters which have lost their smart functions are being prioritised. Exactly when your meter will be connected to the wireless network depends on your energy supplier, the brand of meter and software it’s using. Some types can be connected now, and the final tests for upgrading some meters is still taking place, according to government. Some energy firms are telling customers when their meters are connected. This should solve the problem for the majority of smart meters which have stopped working. The very small number of smart meters which can’t be upgraded will need to be replaced. I want to switch energy supplier but I’m worried my smart meter will stop working It’s possible to switch supplier with your first-generation smart meter and keep it smart. Second-generation smart meters should not lose their smart functions when you switch because they’re connected to the central wireless network which all energy suppliers should be able to use. Some companies can operate first-generation smart meters from rival suppliers, even if they haven’t been connected to the central wireless network yet. This may be because they use compatible technology or the same brand of meter or have agreements in place. If retaining smart functionality is important to you, check with a new supplier before you switch that it will be able to get automatic meter readings from your first-generation smart meter. If your smart meter cannot be connected to the wireless network, it may be willing to replace your existing smart meter with a new one. My smart meter stopped working after my energy firm stopped trading If your energy supplier goes bust you will be automatically moved to another energy firm. If your energy firm is bought by another company, you often become the customer of the acquiring firm too. This can result in your smart meter losing its smart functions. This is most likely to happen if you have a first-generation smart meter than is not yet connected to the central wireless network and the new supplier cannot read it. Your meter should become smart again in future once it is connected to the central wireless network so your supplier can read it. Your business owner meter display should start working fully again at this time too. How to read a smart meter Smart meters send meter readings to your energy supplier automatically. So you should not need to take smart meter readings. But if your smart meter stops working in smart mode, you’ll need to take manual meter readings again. Some business owner meter displays show your meter readings. You’ll usually need to scroll through the different screens to find them. You can also find your meter reading on your smart electricity meter and gas smart meter. Most smart meters have a button to illuminate the digital display so you can read the numbers. Some might require you to press several buttons. Check the instructions that your smart meter installer gave you if you’re not sure. Your energy supplier’s website may also have instructions. If not, ask your supplier for instructions. My energy supplier isn’t getting meter readings from my smart meter Check if your energy supplier is having connectivity issues. You might need to submit readings manually to ensure you’re billed accurately while problems are resolved. Most problems should be resolved when all smart meters use the DCC wireless network, covering 99.25% of Great Britain. If your first-generation smart meter stopped working when you switched supplier, read the section above to find out what you can do. My business meter display is not working The displays work best when close to the smart meter. If your meters are inaccessible or outside, ask your energy supplier for advice. Check if your business owner meter display has a flat battery or is unplugged. Check the instruction booklet for troubleshooting tips, and contact your energy supplier if the problem persists. If you have your business owners meter display for less than 12 months and it has broken, your supplier may be able to replace it free of charge. You may need to pay if you damaged it. Smart meters need to be able to connect via a wireless network to your business owners meter display so you can see how much energy you’re using. A ‘hub’ is installed with your smart meter (often built into the meter) to do this. The current hubs will work in most properties, according to government research. If your business is particularly large, or you live in a flat (where your business owners meter display is some distance from the smart meter), you are more likely to have problems. A new hub is being developed (called Alt HAN), which should work in the 3-6% of business owners that experience such problems; it’s expected to be available for installation in 2021. If your smart meter has also stopped working (for example, if you switched energy supplier) this can affect your business owners meter display too. As well as being unable to read your smart meters, your new energy firm likely won’t be able to send the pricing information about your new tariff to your business owners meter display. It should still show your gas and electricity use in real time though. Your business owners meter display should work fully again when your smart meters are connected to the national wireless network. Do not throw away your business owners meter display. They are covered by the Waste Electrical and Electronic Equipment recycling regulations (WEEE) which mean that energy suppliers should recondition and reuse business owners meter displays as much as they can. The smart meter won’t work with my solar panels We’ve heard from members with solar panels who have been refused a smart meter, and from others who have had a smart meter installed that doesn’t work with their solar panels. The Government Department for Business, Energy and Industrial Strategy (BEIS) told us that all smart (SMETS) meters can measure energy consumed (imported) and exported back into the grid. New tariffs which pay you for exporting solar electricity to the national grid require you to have a meter that can give half-hourly readings – generally this will be a smart meter. Find out if these tariffs are right for you in our guide to the Smart Export Guarantee explained. Smart Energy GB explains that business owners meter displays will only show how much energy you’re buying from your supplier, but not necessarily energy you generate. They may be able to do this in future. (Solar panel owners already have a PV-generation meter that tells them how much electricity their system is generating.) If you have solar panels and are offered a smart meter, make sure your supplier is aware. Check whether your smart meter and business owners meter display will work fully with them. My bills are inaccurate with my smart meter A smart meter sends your meter readings to your energy supplier automatically, so in principle your bills should be more accurate than when they rely on you submitting manual readings. If you had a faulty old meter, or did not submit meter readings and got estimated bills, you might find that your payments change. If your meter was faulty, an energy company can charge you retrospectively for the previous year if you have paid too little. If you’ve paid too much, your supplier has to refund you for the whole period that the meter was faulty. Find out what to do if you think your electric or gas meter is faulty. However, if you’re concerned that your bills are wrong, or your smart meter is showing an error message, contact your supplier. It is responsible for making sure your meter works properly. If it can’t resolve the issue remotely, it should send someone round to take a look. Can my supplier switch my meter to prepayment? Suppliers sometimes install prepayment meters for customers who are in debt. With smart meters, it’s possible for energy suppliers to switch your meter into prepayment mode remotely. Energy firms are only allowed to switch customers to prepay for energy where they have checked that it’s appropriate to do so. Your energy supplier must give you seven days’ notice before it switches your smart meter to prepayment mode. If you think your supplier has moved you to prepayment unfairly, you should complain to it first. If the issue isn’t resolved after eight weeks, you can take your complaint to the energy ombudsman. For help changing to direct debit payments, find out is a prepayment meter right for you? My gas and electricity meters are hard to access If your meter is in a small cupboard or another confined space, then a technician might struggle to install your smart meter. They may ask you to dismantle the cupboard or move other obstacles to reach the meter. If your meter is partly concealed in a case outside, then your energy company might not be able to replace it yet. We’ve heard from members whose energy firms aren’t yet replacing these ‘semi-concealed’ meters. If your meter is positioned very high up, make sure you let your energy company know, so it’s prepared. Find out more about getting smart meters installed. Do smart meters give off radiation? Some people have complained about the impact of smart meters on their health, in particular those suffering from electromagnetic sensitivity or electromagnetic hypersensitivity. The evidence to date suggests that exposure to radio waves produced by smart meters does not pose a risk to health. A 2017 study of a selection of smart meters available in Great Britain found that exposure to radio waves from smart meters is below guidelines set by the international body for Non-Ionizing Radiation Protection. It also found that smart meters expose people to radio waves less than mobile phones and wi-fi equipment.
Contact Energy4 today for further information Location: 25 Hartley Meadow, Whitchurch, Hampshire, RG28 7BW Opening Hours: 8:00 – 17:00 Mon to Sat To discuss further, please contact Energy4 Telephone: Call us on 01642 888814 & 01642 888816 Email: contact@energy4.co.uk Please provide the best date and time of day that we should contact you Click here to contact Energy4 today Contact Energy4 today for further information Further information Further information 2 business electricity business gas Smart Meter lies No 5 Smart Meter lies No 5 Smart Meter lies No 5 Smart Meter lies No 5 Smart Meter lies No 5 Smart Meter lies No 5

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What Is A FAQ Page?

A great FAQ page is one of the most important elements of your business website. While your company needs to have great content and clean architecture to provide a great user experience. Your site FAQ section will draw most of your traffic and convert more customers.

FAQ pages are an integral part of good navigation and the customer journey for most websites. This section of your site is the go-to area for your audience who want to learn more about your business and find out why your products and services are what they want.

Whenever someone clicks on the FAQ page you know, they in your business. For many people, the website FAQ page is the second page they go to after the Home or Services pages. Instead of guessing what topics you should cover, you can use several online marketing tools for small business to help you understand the needs of your customers. This is a great way to optimize your Frequency Asked Questions page before spending a lot of time or resources on the task.

For many people, the website FAQ page is the second page they go to after the Home or Services pages. Your FAQ section needs to include high-quality content that will help your customers understand your products and services quickly.

This means that your FAQ page can play a central role in driving your audience to paying customers. It is a good idea to invest in high-quality content for your FAQ page to ensure that your content converts and helps your business reach your goals.

Along with the technical questions and answers, your FAQ section will establish you as an authority in your industry. The FAQ page shows that you know so much about your products and services that you can answer questions before they are even asked! 

You can also use your FAQ page as a form of social proof because your business can establish your website as a valuable asset to drive sales.

Finally, your website Frequency Asked Questions page will reduce a lot of stress from your customer service department. Instead of fielding a large volume of accessible to answer questions. Your business should promote your FAQ page to your clients as their go-to source of information about your business.


Could You Use An Extra 1,377 Monthly Visitors?

Wondering how an FAQ page can help your company? Check out the full case study to see how our website copywriting & content marketing helped Export Solutions today!


The Main Benefits Of Your FAQ Page Explained

Along with being a central location of your website, your visitors will go to your FAQ page if they want to learn more about your products and offerings.

Since your Frequency Asked Questions section will be the highlight of your website, you should link to product pages from the FAQ page. This will help your internal linking strategy and spread the benefits of a great SEO strategy to other areas of your website.


1. Your FAQ Help You Address Your Reader’s Needs

If you want to increase the usability of your site, improve your business authority, and increase conversions, then you need to have an excellent FAQ section. Think of your FAQ page as the main hub that your customers can go to with their questions.


One of the strongest reasons to have a FAQ section is to address the needs of your readers. Since your customers that they want more information about your products and services by going to your FAQ page. You should provide high-quality content about your business on the FAQ page.

The best thing you can do to overcome objections and increase sales is to provide accurate information to address questions your customers might be asking. Instead of allowing uncertainty to prevent a sale, you can use their items as fuel to establish your business as an industry leader and drive more conversions.


2. Establish Your Business As An Expert

Whenever you ask someone a question, you are seeking their advice because you view them as experts This same thing occurs when your customers ask you questions about your product and services. Since your customers want to know information about issues that your business knows about, you can use your FAQ section as a way to establish your business as a trusted expert.

Whenever your audience asks you questions about your business, you can establish yourself as an expert by answering their questions with great information.

Your competition is working to draw your customers to them, so you should do everything you can to establish yourself as a trusted expert. Providing excellent answers to the questions your customers are asking is the best way for you to be a reliable source.

Use your FAQ section to help your business earn the trust of your customers. You can use your FAQ section as the first touchpoint with your customers where you can direct your customers to begin the relationship that will convert them into paying customers.


3. Improve Your Sales

If your business has an optimized FAQ section on your website, then you will see an increase in conversions since the percentage of visitors on your website will buy your products and services.

However, having an FAQ page with miscellaneous information won’t do the trick.

Your FAQ page needs to be tailored to the specific needs of your customers. In addition to having focused content, you should have links from your FAQ page to your product pages and online shop.

More advanced tactics for a FAQ page is to compare your products and services to those of your competition. This will give you a natural way to show the advantages of your business compared to your competition.


4. Boost Your Search Engine Optimization

Search engines love FAQ pages because they provide relevant content to help Google understand your business.

This means that you need lots of good content to help your business get found in search engines. Your website’s FAQ page is the perfect place to publish lots of interesting information about your business, products, and services.

You can also leverage your FAQ page to include long-tail keywords that your customers are searching for. Since you are already providing information about your business, you can add keyword-rich content so when someone searches for your products and services they will find your FAQ page.

The questions and answers you include on your FAQ page will on the user personas that you have to build to represent your customers. As you continue to develop more answers for this section, you will find this page will rank high in search engines.

This is why you should include specific and detailed questions on your FAQ page. This section should contain relevant information about your business so you can get picked up in search engines like Google and Bing.


A Few Tips For Writing Your FAQ Page

To write a great FAQ page, you will need to know what your customers are asking most often. You should think about whether your clients ask about individual features and unsure about some technical aspects of your products and services.

If your clients ask about your features, then you can provide accurate answers in your FAQ section and build out that information on the product pages.

Your FAQ page should complement information that exists elsewhere on your site. This approach will help your website rank for that information, and save you time producing the FAQ page since the content exists on your product pages.


Your Boring Content Is Losing You

Need website content on a budget? We deliver the copywriting you want at a price you can afford!

Since your visitors will be consuming your content on different devices and in specific ways you need to create your FAQ section to be displayed in various forms. Here are some ideas to help you write compelling FAQ content that can also be scanned and answers found.

Put yourself in your customer’s shoes to figure out what questions or problems they might experience. Provide in-depth and valuable solutions to these issues.

Your answers to the FAQs should be informative to give insight about your business, the products and services, and always point back to benefits and value. Be concise enough to offer information that is necessary but doesn’t be too wordy because you don’t want to lose your customers as they are asking questions about your company.

Format your content for easy consumption as needed. Your content should be easy to scan. You can use bullet points and short paragraphs to help your readers consume your content.

Be sure to double-check your information. Your FAQ sections need to be accurate especially if you are writing about technical topics.

Organize your questions and answers in similar groups. Your customers want to find answers.


How We Build A Great FAQ Page For Our Clients

We have already discussed why an FAQ page is important for your website, but I think it’s important to look at how you can build an FAQ page that gets you found in search engines and drives qualified leads.

One of the first things to remember when building an FAQ page is that you are trying to provide answers to specific questions that your customers have. Your answers should be educational in nature, but you should also make your answers lean towards getting your customers to engage with you and convert. This is in their best interest, and you can encourage them to interact with you by providing the answers they are looking for and setting yourself up as an authority in the market.

We did this exact thing for Export Solutions with their Import & Export Compliance FAQ page. Prior to our updates, this FAQ page was bare bones and not very helpful to readers. This resulted in low Impressions and nearly zero clicks- neither are good for their business. We took a thorough approach to update the page and here are some elements that we considered when building the page:

We used real questions. Our team looked through contact forms and listened to voicemail messages from actual customers to find out what people were asking about different aspects of trade compliance. In addition to listening to customers, we also used different tools to find other questions that mattered to Export Solutions customers.

We categorized questions into groups. After we got done scouring contact forms and listening to dozens of voicemails, we set out to organize the questions into five large groups. Each of these groups contained questions related to the main topic, and each group of questions relating to a service that Export Solutions offers.

We sent the questions to experts for answers. We are not experts in trade consulting, so we sent the questions with direction to the team at Export Solutions. We asked their team to provide a 150-200 word response to each question. This part of the process ensured that the FAQ uses correct information to address customer questions.

We added an intro to each FAQ section. We wanted to help the content get found in search engines so we added a 1-2 paragraph intro to each FAQ section. This information provides general insight to what each section will cover, why it is important, and who the answers are fo.

We added links to blog posts and service pages. We knew that the FAQ page will get lots of traffic, so we wanted to extend the value of the FAQ page for Export Solutions. To do this we added a link to relevant blog posts and service pages when appropriate. Doing this improved the flow of information throughout the site, and these links provided the customer with a way to learn more about the topic and reach out to the Export Solutions team.

Add lots of CTAs throughout the page. Since the FAQ page will get lots of traffic from customers seeking specific answers, we wanted to give customers a great reason to reach out to the Export Solutions team. We added several CTA buttons and forms on the page to attract clicks and engagement.

Improve Your Website With A Great FAQ Page

Many businesses bury their FAQ section at the bottom of their website, and this makes it difficult to for your customers to find. If your audience can’t find your FAQ page, then they can’t find the answers they want to make a sale from your website.

Since the FAQ page is also an excellent way to rank in search engines your business needs to ensure you use long-tail keywords and real-life questions to draw qualified leads. Not only will this help Google find your content, but it will also establish you as a leader in your industry.

This new level of trust will contribute to drive your audience towards a purchase and help you reach your sales goals!

If you are ready to drive more online sales with a professional website copywriter, then shoot me an email today! I will work with you to understand your audience and write compelling copy that will get your business more online sales!

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